I'm a Strategy Director with deep specialism in Customer Experience strategy and design. I come armed with a broad range of skills, a can-do attitude and a maker mindset.
I can help make your brand sticky and stand out, tapping into my 15 years of experience working for some of the largest brands in the world with some of the best creative agencies in London.
My starting point is to always understand what’s the human problem you as a brand can – and should – be answering. Who exactly is your audience, what are their needs and how, when and where can you show up in a way that only your brand can?
The possibilities in our digital world are endless. It's easy to get caught up in chasing the latest tech trend. Brands need to be able to see the forest for the trees and find their own unique path to engaging their customers.
What's the answer? Simply put: Think Human First.
Think Human First and the right solution for your brand with the right human touch will shape itself. I can be your guide to help build up your experience, campaign, a particular touchpoint or your whole ecosystem.
Business discovery
Audience insights
Category reviews
Vision setting
Experience audits
Customer journey maps
Pain points
Opportunity areas
Experience principles
Propositions
Ideation
Prototyping and testing
Experience design
Experience maps
Blueprints and roadmaps
Support for the road
'Silence is golden, speech is silver' goes the old Finnish proverb. I listen and reflect deeply aiming to unravel the underlying human insight and need.
'No-nonsense, down-to-earth countryside wisdom' – my mindset to creating practical solutions that simply work, based on real-world experience.
'Persistence, determination and grit' – a Finnish quality made famous during WW2. 'Sisu' helps me make things happen from insight to idea and execution.
'An eye for the game' – from my old footballing days as a midfield playmaker. I have a knack of passing the ball to the right person sending them off to the right direction.
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