Hire me as an expert strategy partner to help your brand and brand experience come to life by being more human. I can tackle one thing at at time, or work in quick sprints right across the suite of services I offer.
I can also bring in the right people at the right time to help on projects as and when required tapping into talent in my network of friends and colleagues I've built over the years.
I can help you diagnose the customer opportunity, your vision and shape the right approach to help you get there by:
Listening to your dreams and aspirations and carrying out business diagnostics
Listening to the category you're in to understand its current dynamics and competitor activity
Profiling your audience are and listening to their needs, behaviours & motivations
I can help build a deeper understanding of the real world experience of your audience to further define the customer problem your brand could be solving by:
Studying the customer terrain through personal experience audits, Voice of the Customer and Data
Identifying the nooks and the crannies, the troths, the peaks and the journeys currently taken by your key audiences
Visualising the terrain to help you begin to see opportunities for your brand to do things differently
Having built a thorough understanding of the terrain, the next job is to create the solution by imagining a new way through 'the forest'. This involves:
Defining the role of your brand and the proposition & principles for designing the right brand experience
Imagining what you could and should be doing
Rapid prototyping, audience testing and Proof of Concepting
To keep the flow of life moving through a healthy ecosystem that helps drive sales and loyal customers, I can help bring it all together by:
Ecosystem and experience architecture planning
Blueprints and roadmaps
Being your partner in making it happen
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