I'm a Strategy Director with deep specialism in Customer Experience strategy and innovation. I come armed with a broad range of skills, a can-do attitude and a maker mindset.

I help businesses design products and experiences that meet real human needs, creating authentic connections and lasting brand loyalty.

Using my secret weapon of ‘Maalaisjärki’ – Finnish countryside intelligence rooted in practical solutions – I uncover what truly matters to your audience and how you as a brand can play your role.